A diversified and
attractive content
People will look at your screen if it is turned on and with interesting things to see. The content you choose will be successful only if it meets several priorities : it has to be attractive, updated on a regular basis and diversified.
If the content is only commercials, it does not work. Only a well-thought content in between the commercials will help your message go through.
The eye of the customer is caught in only 3 seconds.
What to show on my screens ?
This depends on the aim you want to reach with your communication. Whether you want to entertain in public places, boost your sales and promote products and services, reduce the perception of time in waiting situations or inform in corporate communication – there are many ways to use digital-out-of-home screens and as various are the contents that BlueFox can provide you.
One thing is obvious, if you only show commercials, the audience will figure this out quickly and be less captured by your screens.
With BlueFox’s diversified and attractive content you will boost your communication and obtain the ROI you are looking for.
BlueFox is an expert on content for digital-out-of-home screens. We know that the performance of Digital Signage content depends on the respect of 3 major factors
1. Show the right content
The better your Digital Signage content fits to your audience, the more impact it has, it’s as simple as this. The rule of thumb is that you have less than 3 seconds to provide a compelling reason for your audience to linger on your message. Your content needs to be relevant, compelling, entertaining, colorful and readable. BlueFox is permanently running research projects to improve its content and presentation forms for the best performance results.
2. Choose the right content length
The content length should fit to the average dwell time, which is different according to the situation of reception. Your audience is on the go to catch the next train? Show very short content with high visual impact. Your audience is sitting in a waiting room for a couple of minutes and is more captive? You can tell short stories to make them experience the time shorter than it is. BlueFox can help you to find the fitting length for your purpose.
3. Schedule the right loop length
Your loop length should be planned according to the venues and interaction between the screens and the audience. In general, the planning should assure that the audience has a chance to see the relevant content at least 2 or 3 times within the venue for achieving the lasting impression. Vary your content and change frequently to keep your screens attractive.
Respecting these factors will guarantee you the best ROI for your dooh-project. BlueFox can assist you in all content questions and help you to increase the impact of your screens - with our special dooh content created for you.
BlueFox has the solutions to your needs
BlueFox's expertise has been acquired through a hands-on experience with major players. Our products have been tested and validated to be what will be tomorrow's innovative multimedia content.
Our team excels in coordinating projects that perfectly answer your needs. We have a high knowledge of the market and we make it easy for our clients - even those who are not very familiar with multimedia content - to bring the whole project to a successful completion.
BlueFox's client list rapidly expanded and we have been proposing more and more products. We take time to create selections of products and to compose many different kinds of pre-selected packs. You will find a definite answer from us, whatever your expectations may be.
Our Videos
BlueFox provides a wide range of short films or video packs that
you can choose from according to your needs and to your audience.
May they be for entertainment or relaxing purposes, 8 categories of
videos are available : Lifestyle / Famous places / Wildlife /
Travelling / Entertainment / Fashion & celebrities / Humour / Sports
You can choose your videos 'à la carte'
Or you can take a subscription during which your videos
will be updated on a regular basis.
Through our online videos, you can access a library of 100 to 300 clips per pack on
a chosen topic and download them directly from the Internet.
Our Feeds
BlueFox provides a wide range of feeds that are updated in real time,
every hour, every day or every week. Our feeds include among others
weather forecast, worldwide news, cultural events or a daily view of the world.
You can choose out of our feeds available
in many different themes.
8 languages are available : English, French, German, Spanish, Portuguese,
Dutch, Chinese and Arabic.
Extra feeds are added to our library every month so
that you get a larger and diversified choice.
Our Graphics
Our infographists conceive your animated graphics, templates or animated logos according to your
company positioning and values, and according to your requirements and wishes.
By showing quality images, you place your customer
at the heart of your priorities and you boost efficiency
and audience.
