loading

Targeted Digital Signage

Influence Customers Unobtrusively

We detect phones and see people to target messages on digital signage

About Bluefox Target

  • pic 1

    This visitor of a convenience store previously visited a Tesla showroom. A targeted Tesla add is presented to him.

Demographic Analytics to Immediate Action

Bluefox uses sensor technology and analytics to determine an approaching person’s age, gender, mood, movement, nationality, frequency of visits and much more. Thus brands can generate deep behavior profiles of visitors and unobtrusively deliver targeted messages to a person while in store as they would online.

Case Study

Restaurant Digital Menu Boards

Without BlueFox Target

With BlueFox Target: Real Time Target Advertising

HOW BLUEFOX DETECTS UNOBTRUSIVELY

Altea one page app

Endless Possibilities

Same revolution as cookies with the web

Advertising:

- Targeted Advertising
- Story Telling

Demographics:

- Low-cost Data Collection
- Consumer Behavior Analytics

Marketing:

- Real-time Marketing Results

Dashboard Functionality

The Dashboard selects and controls the data we receive locally in order to target the advert. It is not to be seen by the viewer. It can be consulted locally, on the cloud or through a mobile device in the store

Altea one page app

Configurable Parameters:
- Device Detection Distance (up to 300 ft/100m)
- Definition of new visitor (today, this week, lifetime)
- Historical reporting paramaters

Number of devices currently in view

Number of recurring visitors

Current demographic status of individuals present

Dwell Time

Elements we Detect

With camera

With WIFI

With Cell (end 2014)

Gender

Age

Distance

Unique ID (storytelling)

Phone Brand

Duration of presence

National Phone Carrier

Apps on the phone

Technology

Detect Phones, See People, Target Messages

alteae template image news

WI-FI Sensor

More than 50% of phone users always leave WiFi on.

alteae template image news

Camera

Existing network possible, no image recorded

alteae template image news

Femto Sensor

Femto Sensor, ready in end 2014, all phone user captivation

Privacy

Unobtrusive:

Targeted messages presented without obtrusively invading the mobile phone with app notifications.

No Images Stored:

The camera counts and provides indications about gender and age. No image is stored.

No Personal Data:

Names, phone numbers, and email addresses are unknown. General statistics are tracked including percentages of men/women/children, ages, and repeat visits.

Demographic Statistics are Aggregated:

It's a statistical number exactly as the web is doing

No Spam

Messages are not spammed to email or phone.

Contact us

Address:
BlueFox USA
15175 Norton Road
CA-95070 Saratoga

E-mail:
info@bluefoxcontent.com